FASHION & LIFESTYLE
Ivory Halen Co.

Information:
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Olivia Whelan
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Student Number - 33591296
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Fashion Trend Analysis, Fashion Marketing Level 5
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A digital pitch detailing my future projections of consumer habits for a brand.
My main focus for this webiste was to reach out to Zara and discuss sustainbility and ethicality. As a whole, global consumers are becoming more environmentally and ethically concious and clothing is becoming a huge focus in this movement. Whilst Zara are already quite proactive, there is always room for improvement.
Under my recommendations panel, I suggest my own ideas for changes the brand could incorporate. In both the industry and editorial report sections, there are lists of reports under those categories that support my own ideas.
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My name is Olivia Whelan, I'm a second year student studying Fashion Marketing.
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I use this website to share my own ideas about future trends, and share reports written by others!
I hope you enjoy.
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XOXO, Liv
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All images are my own unless stated otherwise.












